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Recommended Stack

AI Tools That Actually Work

We test dozens of tools and recommend the handful worth your time and money. Each pick below includes what it does, why it matters, and how to get started in under 30 minutes.

HubSpot

CRM + automated follow-up

Best for: Service businesses that lose leads to slow follow-up

Why it matters

  • Free CRM tier handles contacts, deals, and email tracking — no credit card needed.
  • Automated email sequences so new leads get a reply within minutes, not days.
  • Pipeline view shows every deal at a glance — know exactly what's pending.

Quick start

  1. 1Sign up for HubSpot Free CRM and import your contacts (CSV or manual).
  2. 2Create one deal pipeline with stages: Lead → Estimate Sent → Booked → Completed.
  3. 3Set up a simple follow-up sequence: auto-email 1 hour after form submission.
Try HubSpot Free

Semrush

SEO + competitor research

Best for: Local businesses that want to show up on Google without guessing

Why it matters

  • See exactly which keywords your competitors rank for — then target the gaps.
  • Site audit catches technical SEO issues before they tank your rankings.
  • Local SEO toolkit tracks your Google Business profile and map-pack visibility.

Quick start

  1. 1Start a Semrush trial and run a site audit on your domain.
  2. 2Use Keyword Magic Tool to find 10 local keywords (e.g., "body shop near Caddo Mills").
  3. 3Check Organic Research for your top competitor — see what they rank for that you don't.
Try Semrush

Jasper

AI-powered content creation

Best for: Owners who need blog posts, emails, and social but hate writing

Why it matters

  • Templates for blog posts, ad copy, emails, and social posts — fill in the blanks and go.
  • Brand voice feature learns your tone so output sounds like you, not a robot.
  • Saves hours per week: first drafts in minutes instead of staring at a blank page.

Quick start

  1. 1Sign up for Jasper and complete the brand voice setup (paste 2–3 sample paragraphs).
  2. 2Pick the Blog Post template and generate a draft for your top service keyword.
  3. 3Edit for accuracy, add your own experience, and publish — aim for one post per week.
Try Jasper

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