7-Day Content Plan in 30 Minutes

Content marketing works for small businesses. The problem isn't knowing that — it's actually creating the content when you've got a business to run.

Here's a method for planning and drafting a full week of content in one focused 30-minute session. It won't win any writing awards, but it'll get you posting consistently, which matters more than perfection.

The 30-minute breakdown

Here's how to allocate your time:

Minutes 1–5: Pick your topic for the week.
Minutes 5–15: Draft your blog post using AI.
Minutes 15–22: Pull 3–4 social posts from the blog draft.
Minutes 22–28: Write one email to your list.
Minutes 28–30: Schedule everything.

Let's walk through each step.

Step 1: Pick one topic (5 minutes)

Don't overthink this. Your content topic should be something you already know about and that your customers care about. A few ways to pick:

What question did a customer ask you this week? Write about that.
What mistake do you see people make? Explain the fix.
What's seasonal? Match your content to what people are thinking about right now.

Example: if you run a body shop, your topic for the week might be "What to do after a fender bender" — something you explain to customers every single day.

Step 2: Draft the blog post with AI (10 minutes)

This is where a tool like Jasper earns its keep. Open your AI writing tool and give it a prompt like:

"Write a 500-word blog post for a body shop's website. Topic: what to do after a fender bender. Audience: everyday car owners who've never dealt with collision repair. Tone: helpful, straightforward, not salesy."

Review the draft. Add your own experience and local details. Fix anything that sounds generic or wrong. This should take 5–7 minutes once you've done it a few times.

Step 3: Pull social posts from the blog (7 minutes)

Your blog post is a content goldmine. Pull 3–4 social posts from it:

The hook: Take the most interesting stat or tip from your post and turn it into a standalone social post.
The list: If your post has steps, turn them into a numbered list post.
The question: Ask your audience a question related to the topic.
The quote: Pull a one-liner from your post that stands on its own.

You don't need to write these from scratch. Copy relevant sentences from your blog post and tweak them for social.

Step 4: Write one email (6 minutes)

If you have an email list (even a small one), send one email per week. Keep it simple:

Subject line: Same as your blog post title, or a question version of it.
Body: 2–3 sentences introducing the topic + a link to the full blog post.
CTA: "Read the full guide" with a link.

That's it. You're not writing a newsletter — you're driving traffic to your blog.

Step 5: Schedule everything (2 minutes)

Use whatever scheduling tool you have — even just drafting posts in Facebook and Instagram's native scheduler works. The goal is to queue everything so you don't have to think about it again this week.

The weekly content calendar

| Day | Content | |-----|---------| | Monday | Blog post goes live | | Tuesday | Social post #1 (the hook) | | Wednesday | Email to your list | | Thursday | Social post #2 (the list) | | Friday | Social post #3 (the question) | | Saturday | Social post #4 (the quote) | | Sunday | Rest. Repeat next week. |

Why this works

Consistency beats quality in content marketing — especially for local businesses. Posting one mediocre blog post per week for a year beats posting one perfect post and then disappearing for three months.

The AI tool handles the heavy lifting. You add the expertise and local flavor. Together, that's enough to build visibility and trust over time.

Check out Jasper for AI content creation, or browse our other recommended tools.